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Bank Recruitment of Branding & Communication Officer


Name of the Post: Branding & Communication Officer (BCO)
Type of the Post: Contractual on full time basis.
No. of Posts: 1 (One)
Place of Posting: The Branding & Communication Officer will be posted at Mumbai.

Period of Contract:
The contract of engagement of BCO would initially be for a period of five (5) years. The contract will be reviewed at the end of the contract period. On such review, if the performance of the CO is found to be satisfactory, the contract may be renewed further on
mutually agreed terms. The contract can be terminated at 3months’ notice on either side or salary and allowances (if any) in lieu thereof.

Scope of work:The BCO will act as communication and social media expert and media consultant.

Prime responsibilities of BCO will be:
o Strategise, coordinate and oversee branding & communication for promoting culture of entrepreneurship.
o Organise events/ activities for SIDBI and work for their planning, execution and also work for coverage in mainstream and social media.
o Develop and deliver communications strategies for various initiatives of the Bank for entrepreneurship & MSME development as well as poverty alleviation interventions.
o Develop and implement comprehensive branding,communications and marketing strategies for current and new initiatives, programs and products of the Bank.
o Manage selection, empanelment, payment terms,agreements and SOPs for media and advertising agencies.
o Plan and implement brand visibility through various marketing programs, Sponsorships etc.
o Prepare and deliver high quality marketing collateral and communications including print, electronic and social media.
o Devise methods and framework for accessing the impact of various communication drives.
o Co-ordinate with the verticals/ field offices of the Bank to cover and publicize events conducted by them.
o Develop contents and press release etc.
o Create content repository.

How to Apply
i. Duly filled in application (in English or Hindi), as per the format available on the Bank’s website with a recent passport size photograph pasted thereon and Curriculum Vitae, bearing full signature of the candidate across the same with date, should be sent so as to reach the Chief General Manager, Human Resources Vertical (HRV), Small Industries Development Bank of India, MSME Development Centre, Plot No. C-11, ‘G’ Block, Bandra Kurla Complex, Bandra (East), Mumbai – 400051 on or before June 20, 2018. The envelope containing the application should bear the superscription “Application for the post of Branding & Communication Officer”.
ii. Applications should be accompanied by self attested copies of relevant certificate(s) / documents, in support of proof of identity, address, age, educational qualification (educational certificates/mark-sheets), work experience, etc, as mentioned in the application form. An application not accompanied by photocopies of relevant certificate(s) / documents, or not in prescribed format or not signed by the candidate or incomplete in any respect or received after due date will not be entertained under any circumstances.

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